This is a kind of “poster” of your brand or product. Key visual development is not just a publicity stunt, it is a comprehensive strategy that will stay with the brand for a long time. It is such vivid visual images that form the key vision of the brand in the audience. For example, let’s recall the famous pink rabbit from battery advertising or the legendary red sole of Christian Louboutin. The key image is actively used in advertising and in all brand images. KV (or Key visual) is more than a logo it can advantageously complement the attributes of corporate identity, but its main purpose is to tell the story and emphasize the identity of the brand. It should easily attract the consumer and contain information about the brand’s product and its main qualities. It should be simple and noticeable at the same time.
Key visual is a visual image of the company’s main message. If you want to make this dream come true, you need to work hard on brand positioning: to create a corporate identity and a key brand image.
“I can recognize you among thousands of others” – these are the words every brand dreams to hear from its audience.
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